The humble peanut butter and jelly sandwich just got a 2025 glow-up — and it’s backed by some of the biggest names in sports.
JAMS, a new frozen sandwich startup founded by 26-year-old high school dropout Connor Blakley, just launched in 3,000 Walmart stores. The goal? Knock Smucker’s Uncrustables off its frozen-food throne.
Oh — and did we mention Alex Morgan, C.J. Stroud, and Micah Parsons are investors?
🚀 PB&J 2.0: What Makes JAMS Different?
Uncrustables might have the nostalgia factor, but JAMS is here for the protein-hungry, health-conscious crowd. Here’s what sets it apart:
🧴 No seed oils
🚫 No artificial dyes or flavors
🧃 No high-fructose corn syrup
💪 10g of protein per sandwich
🍓 Available in Strawberry and Mixed Berry
At 74g, JAMS is also larger than the 58g Uncrustables — and slightly more expensive:
📦 $5.97 per box vs. $4.34 for Uncrustables.
🏈 Athletes Are Eating This Up
Blakley is betting big on locker rooms, not just lunch boxes. According to The Athletic, NFL teams go through over 80,000 Uncrustables per year. JAMS wants a bite of that.
“Athletes want the best possible products to fuel their body,” says Blakley.
“This is about nostalgia + convenience, with better ingredients.”
📦 What’s Next?
It won’t be easy — Uncrustables is on track to hit $1 billion in sales by 2026, and just opened a massive new factory in Alabama.
But JAMS is bringing energy, innovation, and a Gen Z entrepreneurial story the internet loves:
⚡ Over 250 sandwich variations taste-tested
⚡ Made in Ohio and Wisconsin
⚡ Started by a 17-year-old dropout turned food-tech founder
🧠 Geek Oven Take
Sometimes, the best disruption is… bread and jam.
This is not just a sandwich. It’s a cultural icon, rebranded for a new generation — and a direct play at wellness, speed, and athlete appeal. Will JAMS become the new Uncrustables? Or is this just a snack-sized hype storm?
We’ll be watching.
